Birra Moretti is launching a brand new world marketing campaign to deliver to life its Italian heritage by selling the enjoyment of straightforward pleasures – good beer, good meals and good firm.
The brewer was based in Udine in 1859 and is now be owned by Heineken however that doesn’t imply its roots have disappeared.
To deliver this angle of having fun with the straightforward pleasures in life to a world viewers, Fortunate Generals has devised a multi-platform marketing campaign throughout movies, stills, social and digital exercise in addition to festive and seasonal activations for the primary model and its zero variant.
“Take pleasure in Life’s Easy Pleasures” contains two movie, directed by Sam Pilling at Magna. “Chairs” is the story of a bunch racing up a hill with their chairs to benefit from the sundown with a beer. The second movie, “Pull up a chair”, celebrates the beer itself, telling the story of a person who can’t discover a place to take a seat, so he goes dwelling and will get his personal armchair so he can actually savour his Birra Moretti.
Birra Moretti world model lead Sam Fielding stated: “In a world that’s more and more busy, noisy and complicated, we glance to Italy, the place life’s best pleasures are sometimes the only – good meals, nice firm, and a superbly crafted beer.
“True to our genuine Italian roots, our new world marketing campaign playfully brings this concept to life, sharing the merely pleasure of connecting along with your favorite folks and having fun with a Birra Moretti in an attractive Tuscan setting.
“Birra Moretti invitations you to decelerate, pull up a chair, and savour the second. Take pleasure in Life’s Easy Pleasures.”
Fortunate Generals inventive director Gareth Morgan added: “Birra Moretti is right here to remind us all that in an more and more complicated and sophisticated world, pleasure is, properly, easy. Your finest mates, ice chilly beers, some antipasti and a sundown. What else do you want?”
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Charlie McKelvey
