MullenLowe’s group chief artistic officer Nicky Bullard seems to be the most recent casualty of the looming merger of IPG and Omnicom after stepping down from her function, which is being scrapped and changed with “new artistic management”.
Bullard, some of the extremely respective creatives within the trade, began her profession as a copywriter in 1989 at Bilsland Coltman McKenna and in 1994 switched to Ammirati Puris Lintas (which finally turned Lowe Lintas).
In 2000, she joined Lida as head of copy, additionally working throughout M&C Saatchi and was quickly promoted to ECD, a job she held for over a decade.
Through the years, Bullard has been president of the direct jury for each Cannes Lions and D&AD, and has judged the Cannes Titanium Lions. She was chair of the DMA’s Awards Council for 2 years and has suggested charitable organisations comparable to Ladies for Ladies and for The Hope Collective, a collaboration between youth organisations and types to vary the dialog about younger folks.
In 2016, Bullard moved to MRM as chair and UK CEO, changing into the primary artistic lady to be named chair of a UK advertising and marketing company; she was promoted to European chair in 2021 however left to affix IPG’s Mullen Lowe in 2022.
On the time, MullenLowe Group CEO UK Jeremy Hine stated: “Nicky is somebody who exudes positivity and drive with an unrivalled perception in and understanding of multi channel communications. She is bold and straight speaking with a confirmed observe report of profitable awards and propelling firms ahead. Nicky oozes a refreshingly disruptive and entrepreneurial artistic spirit, her power is infectious. She completes our staff completely.”
Throughout her tenure, MullenLowe scooped new enterprise from the Co-op, DHSS, Freemans, Invesco and The Kids’s Society.
Nonetheless, with the mega merger looming massive, the brand new Omnicom Promoting Group is on a significant price reducing train, searching for financial savings of over $500m.
Omnicom chief John Wren has insisted IPG’s company manufacturers shall be maintained “to drive progress”, and has careworn that job cuts will come from non-front line troops. Even so, over 3,000 jobs have already been axed.
Bullard stated: “I joined MullenLowe London to show across the reel, make the work really built-in and up the company’s artistic repute. Final yr was a Cannes-winning yr, a Clio-winning yr, a Inventive Circle-winning yr. I’ve introduced in some distinctive expertise from all over the world and helped our native expertise thrive.
“I’ve had the enjoyment of working with a wonderful management staff, in addition to creatively main all our greatest new-biz wins. After all I’m unhappy to go away, however I’m additionally extremely excited that my future is in my very own fingers.”
MullenLowe chairman Tom Knox stated: “Nicky has introduced large drive and power to bettering the artistic product at MullenLowe and made our ‘brandsocial’ promise of delivering huge considering with cultural affect a actuality. We want her the easiest along with her subsequent chapter.”
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Charlie McKelvey
