Digitas UK’s quest to rent “an Anne Stagg” to steer the company has ended within the enterprise appointing the true factor, with the Dentsu head of buyer expertise advertising and marketing and Merkle CEO set to affix the enterprise later this yr.
Stagg joined Dentsu-owned Merkle in 2019 as head of shopper providers for the EMEA area. Nonetheless, inside a yr she was promoted to CEO of the UK company in addition to to spearhead Dentsu’s CXM division, in command of a enterprise of 940 folks masking information and analytics, CRM, commerce, media, digital expertise providers and B2B.
Having held senior roles at Communisis, More2, Experian and Valassis, Stagg joined Indicia in 2014 as shopper providers director, and was promoted to MD after simply 12 months. She additionally acted as chief shopper officer for its mother or father KMMS, managing Indicia’s efficient integration into the enterprise.
In her new position, Stagg will lead Digitas UK, serving to to develop the company, shaping its subsequent section of evolution and reinforcing its management in an more and more complicated advertising and marketing panorama.
Digitas UK claims to have recorded robust progress in 2024 and scooped an IPA Effectiveness Award, an Effie and 9 BIMA awards for its purchasers, whereas its information and analytics group was named finest within the enterprise on the DataIQ awards.
Stagg will be part of in the summertime, and succeeds Jennifer Berry, who stepped down in November 2024, having been appointed to the position in January 2023. She had spent over 17 years at Publicis Groupe.
She stories to Digitas EMEA chief govt Sam Hawkey, who mentioned: “After we began this course of, I mentioned, ‘we have to discover an Anne Stagg’, and I’m delighted to say we bought the true factor.
“Anne is without doubt one of the most progressive and established digital leaders within the UK and her successes converse for themselves. As Digitas appears to be like to proceed to cleared the path in buyer expertise Anne is the right individual to steer our dynamic mixture of abilities to ship an enduring optimistic affect on our purchasers’ companies.”
Stagg added: “Taking up this position at Digitas is an unimaginable alternative. It’s clear the group has created one thing particular, making vital industrial and cultural affect over the past yr for a portfolio of purchasers. I’m wanting ahead constructing on their success and serving to drive the subsequent chapter of progress in partnership with our purchasers.”
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Charlie McKelvey
