Italian meals firm Cirio’s new company Krow Group has declined to rock the boat by turning as soon as once more to long-term model ambassador and chef James Martin for a brand new marketing campaign showcasing its tinned tomatoes vary.
Marking the primary exercise of labor since being appointed, Krow has created the marketing campaign titled ‘Si’, to focus on the advantages of Cirio as the one farmer owned tomato model.
Krow has been tasked with elevating consciousness of Cirio’s co-operative mannequin – the place its farmers personal the model – and to stress the benefits to customers who worth the standard and provenance of their meals.
Tapping into Martin’s unabashed Northern allure, the advert takes a enjoyable, fast-paced strategy to focus on how the model makes use of sustainable and moral practices to supply high-quality, flavourful meals in each tin.
It options Martin asking Cirio farmers a collection of questions, equivalent to ‘Franco, Cirio farmers oversee the entire journey from seed to plate?’ and ‘being a cooperative means a good worth to everybody, sure?’. To stress that Cirio farmers have 100% management over their provide chain, following every query the farmers enthusiastically reply to every query with ‘Si!’.
The marketing campaign will run throughout video on demand channels, in addition to ITV, Channel 4, and Sky.
Export Dept from Cirio business and advertising and marketing director Diego Pariotti commented: “We’re actually happy with this new artistic. It completely captures the essence of what Cirio is about by means of a enjoyable interplay between our farmers and James Martin.”
Krow Group deputy managing director Harman Randhawa added: “It’s been a pleasure to work with the Cirio group on this mission and be capable of convey to life the story of how Cirio produce its tinned tomatoes. James Martin’s involvement has allowed us to realize a enjoyable and efficient advert that exhibits the provenance of Cirio merchandise.”
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Charlie McKelvey
