The London HIV Prevention Programme (LHPP), a Authorities backed well being consciousness scheme, has appointed the Limitless group – led by TMW – to its built-in advertising account.
As London’s flagship HIV public programme, LHPP’s mission is to realize zero deaths, zero stigma, and 0 new infections by 2030. Efficient instantly, TMW can be liable for a model refresh and built-in advertising to assist LHPP obtain this ambition.
Scope will embody evolving Do It London (LHPP’s ongoing marketing campaign to boost consciousness of ‘mixture prevention’), specializing in 4 key goals: encouraging HIV testing, selling condom use, advocating for PrEP (preventative treatment), and speaking U=U (the precept that people with an undetectable viral load can’t transmit HIV).
In addition to rising consciousness of preventative measures and extra focused interventions particularly geared toward greater threat teams, Limitless will develop the model, and lead always-on campaigns to destigmatise HIV among the many entirety of London’s inhabitants.
This method will enable Do It London to make the most of key calendar dates throughout the yr, reminiscent of PrEP Consciousness Week and World AIDS Day, and create the chance for a constant stream of partaking content material to boost Do It London’s profile.
TMW can be liable for all scope, together with artistic. Limitless’s Human Understanding Lab can be used to analyse boundaries to the uptake of prevention strategies, in addition to establish behavioural triggers that unlock motivation to behave on Do It London’s suggestions.
That is the newest in a string of wins for the Limitless and Pablo consortium. Latest appointments by The Division for Enterprise & Commerce, the Breakthrough Agenda, and Nationwide Highways added to a rising portfolio of public sector shoppers together with the Cupboard Workplace, HMRC, and the Division for Science, Innovation & Expertise.
LHPP lead commissioner Marc Thompson mentioned, “As we try in direction of our bold purpose of zero new infections, zero stigma, and 0 preventable deaths by 2030, it’s essential that our communications mirror the evolving wants of London’s numerous communities.
“Limitless’s experience in behavioural insights and built-in advertising will allow us to broaden consciousness of mixture prevention, problem the stigma that also surrounds HIV and attain marginalised and most impacted teams, and join with individuals the programme has but to succeed in extra successfully.
“Collectively, we’ll construct on the success of Do It London, making certain our message resonates throughout the capital and empowers each Londoner to play a task on this very important public well being effort.”
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Charlie McKelvey
