Intercourse toy and lingerie model Lovehoney is aiming to “elevate pleasure and smash the stigma round sexual happiness” with the appointment of Edinburgh-based Leith as its incumbent company, following a aggressive pitch.
The retailer, which now describes itself as a sexual wellness model, has beforehand appointed companies on a venture foundation, having labored with McCann, Boldspace, Advantage UK, Partizan London and Leith prior to now.
Whereas most of its promoting is predicated on educating customers on the enjoyment of intercourse, it additionally has collaborated with different model, together with partnership offers with Spencer Matthews-owned alcohol-free spirit model CleanCo and JustEat.
The appointment follows an in-house evaluation, which kicked off in October 2024.
Lovehoney director of brand name and advertising Nora Lahl stated: “Leith’s artistic imaginative and prescient and customer-centricity has been transformative in serving to Lovehoney to additional our mission to raise pleasure and smash the stigma round sexual wellness over the previous 12 months.
“We’re due to this fact delighted to be retaining Leith as our artistic company to proceed executing on Lovehoney’s imaginative and prescient of bringing sexual happiness to our viewers.
“We’re excited for the work forward as we develop our model platform and proceed to companion on playful, artistic options which put our clients’ pleasure first.”
Leith Company companion Brian Coane added: “Lovehoney is a daring, playful, sensual model devoted to sexual wellness, making them a dream shopper for any artistic company.
“We’re delighted to proceed our working relationship with them, pushing artistic boundaries, navigating censorship legal guidelines and selling sexual happiness for all.”
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Charlie McKelvey
