“Man strive say he’s higher than me, Inform my man shut up. Point out my identify in your tweets. Oi impolite boy, shut up. Higher than me? Shut up. Shut up. Finest within the scene? Inform my man mehn. Yo, yo.”
Yep, this week we’re delving deep into the world of Michael Ebenazer Kwadjo Omari Owuo Jr Esq, that’s Stormzy (aka Huge Mike) to you lot, who has teamed up with McDonald’s to launch a brand new promotion that invitations followers throughout the UK and Eire to “Order like Stormzy”.
That includes the reveal and launch of the Shut Up singer’s signature mixture – 9 McNuggets, Fries, Sprite, Oreo McFlurry, and BBQ sauce – the marketing campaign goals to rejoice the common reality that everybody has their go-to McDonald’s order; even huge stars.
On the coronary heart of the marketing campaign is a long-form movie, which opens with Stormzy strolling right into a McDonald’s the place he casually orders his meal. Because the scene unfolds, prospects throughout the UK – from households within the drive-thru to hairdressers, knitters, and college students –are impressed to order The Stormzy Meal.
However there’s a twist: as they order, Stormzy’s deep and unmistakable South London accent echoes from their mouths as they, fairly actually, “Order like Stormzy”. The movie additionally encompasses a cameo look from Alison Steadman, who reveals The Stormzy Meal as her “favorite meal too” in addition to a roster of rising British content material creators, championed by Stormzy.
PrettyBird produced the long-form movie, Leo Burnett led artistic, digital, and social, Pink Consultancy managed all expertise, PR, occasion, and influencer, and OMD UK managed all media shopping for and planning. In the meantime, TMS led on the promotion, digital expertise, and prize pool. Linney supported all POP communications and TMW has been liable for CRM.
Alongside this, high-impact OOH will roll out nationwide, celebrating Stormzy’s order. The artistic will characteristic photos of Stormzy consuming his meal at a McDonald’s restaurant, shot in full-bleed, black-and-white.
As well as, DOOH will showcase a brand new visible id for The Stormzy Meal. The visible id expands to a spread of limited-edition merchandise – together with branded tumblers, pin badges, and posters – dropping in bursts all through the marketing campaign and out there via the app for MyMcDonald’s Rewards prospects.
And, in homage to Stormzy’s hometown, his native Croydon restaurant has been quickly rebranded Huge Mike’s, and locals within the CR0 postcode will have the ability to get their arms on The Stormzy Meal 48 hours earlier than the remainder of the nation to rejoice their homegrown hero.
The collaboration will culminate later this month with a meet and greet occasion in Croydon for followers and McDonald’s crew to fulfill Stormzy, organised and led by Pink Consultancy.
McDonald’s UK & IE advertising director Matthew Reischauer mentioned: “The Stormzy Meal isn’t simply in regards to the meals, nevertheless it’s about taking one thing we are able to all relate to – having a favorite McDonald’s order – and turning it right into a cultural second. From the movie and the merch to the occasions in Stormzy’s beloved Croydon, we’re giving followers an opportunity to share in an expertise solely McDonald’s can ship.”
Leo Burnett UK govt artistic administrators James Millers and Andrew Lengthy added: “Everybody has their go-to order at Maccies. Everybody. And who higher to convey that thought to life than one of the iconic faces, and voices, in British tradition – Stormzy. This marketing campaign celebrates a large collaboration between two icons as we invite the nation to get in on his 9 Nuggs and Fries and ‘Order like Stormzy’.”
Stormzy concluded: “I’m so gassed for my McDonald’s order to be the primary ever ‘Well-known Order’ within the UK and Eire. By no means thought I’d have my very own order on the official menu. That’s mad.”
So, what’s the consensus across the Choice Advertising workplace?
Effectively, first up we’ve to concede we truly like this marketing campaign, although it seems that Stormzy has the identical style in meals as your common 8 12 months previous. McNuggets? Actually? Does he get a Glad Meal and toy, too?
Nonetheless, our actual concern is what kind of message is that this sending out to “da children” at a time when considerations over weight problems are actually bursting on the seams. OK, at just below 1,150 energy, “Ordering like Stormzy” is just not precisely heavy on the stomach and given his wonderful physique we doubt it’s the solely factor our man from Croydon scoffs on. However, prefer it or not, it’s deep fried crap, so simply Shut Up.
Choice Advertising Adometer: A ‘fats lot of fine it’ll do you’ 8 out of 10
Charlie McKelvey
