Sainsbury’s is strengthening its information and analytics capabilities by selling chief advertising and marketing officer Mark Given to the brand new function of chief advertising and marketing, information, and sustainability officer.
The transfer will see Given take cost of all of the retailer‘s information and analytics efforts, alongside his obligations for advertising and marketing and sustainability. It’s understood he’ll work intently with Sainsbury’s head of knowledge analytics Alex Jardine, who has been on the retailer since 2016.
Given, who has been with Sainsbury’s for 12 years, has led the retailer’s sustainability efforts since 2022 and at the moment manages the retail media enterprise Nectar 360 in addition to the Nectar loyalty scheme. This week, he has additionally been appointed as chair of judges for 2024 IPA CPD Gold Accreditation.
The enlargement of his function comes as Sainsbury’s consolidates a number of information and sustainability groups right into a single unified perform. This new staff will play a central function in advancing the retailer’s information technique throughout its provide chain, shops, and broader enterprise operations.
Last September, Sainsbury’s appointed SAP to spearhead the design of the brand new tech and information answer in partnership with Accenture and cloud supplier Amazon Net Providers. The venture is designed to learn prospects, suppliers, employees and shareholders, simplifying and integrating Sainsbury’s programs and instruments into one cohesive platform.
The transfer adopted the signing of a five-year deal with Microsoft in May, designed to permit Sainsbury’s to faucet into the tech large’s synthetic intelligence and machine studying capabilities and mix them with its personal datasets.
The tie up goals to offer prospects with extra environment friendly and efficient service, enhance retailer operations and drive larger effectivity for employees with the final word purpose of delivering stronger returns for shareholders.
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Charlie McKelvey