This text on scalable internet hosting was written by DEMA Marketing CEO Mariana Krasteva. A WP Engine Company Accomplice, DEMA Advertising is a complete digital marketing company targeted on elevating their purchasers’ manufacturers and driving development by content material, seo, internet design and growth, and branding and inventive design.
Operating a rising advertising and marketing company usually appears like juggling; solely you’re blindfolded… And somebody retains including extra balls… Sounds acquainted? It certain felt like this when DEMA Marketing began working with a number of purchasers and internet hosting suppliers.
However what if one choice may simplify every part, save hours, and enhance shopper outcomes? That’s what switching to WP Engine did for us. On this put up, we’ll share the challenges we confronted, the options we found, and the teachings we realized alongside the way in which.
The challenges of a number of internet hosting options
The fragmentation downside
Managing a number of internet hosting suppliers felt like assembling IKEA furnishings with directions in 5 languages. Every platform had its quirks, resulting in inefficiencies that sapped our time and persistence. Right here’s what we struggled with:
Administrative overhead:
- Numerous management panels: Every internet hosting supplier usually makes use of distinctive management panels (e.g., cPanel, Plesk), requiring group members to familiarize themselves with a number of interfaces, which will increase coaching time and the chance of errors.
- Different assist channels: Completely different suppliers provide assist by varied channels with various response instances. Coordinating with a number of assist groups can delay problem decision and pressure sources.
- Inconsistent safety protocols: Guaranteeing uniform safety measures throughout totally different internet hosting environments is difficult, probably exposing shopper websites to vulnerabilities.
Efficiency inconsistencies:
- Useful resource allocation variability: Heavy visitors on one website can decelerate others if sharing the identical server.
- Unpredictable uptime: Some internet hosting suppliers don’t promise constant uptime, hurting your website’s search engine marketing and person belief.
- Server location disparities: If internet hosting servers are far out of your viewers, it will probably result in slower loading instances and a much less nice expertise for guests.
search engine marketing limitations:
- Lack of SSL certificates: Some internet hosting plans don’t embody SSL certificates, that are important for website safety and have change into a big rating consider SEO.
- Restricted assist for search engine marketing instruments: Sure internet hosting environments could not assist superior search engine marketing plugins or instruments, proscribing the flexibility to optimize websites successfully.
- Gradual web page load instances: Internet hosting suppliers with insufficient sources can result in slow-loading web sites, negatively impacting person expertise and search engine rankings.
DEMA’s real-life instance
One among our purchasers had an exquisite Squarespace website. Nonetheless, all of the pages have been loading slowly, which hampered their search engine marketing. We rebuilt their website on WordPress with WP Engine, retaining the identical design however supercharging performance. The consequence? A 50% quicker load time, a bounce in search rankings, and a happier shopper.
This transformation taught us a key lesson: A shocking website is nugatory with out sturdy internet hosting to again it up.
One internet hosting to rule all of them: The WP Engine partnership
Switching to WP Engine wasn’t only a tech improve however a strategic pivot. Right here’s why it labored for us:
Pay-as-you-go flexibility
Tailor-made internet hosting plans for each shopper meant no wasted sources.
Time-saving instruments
WP Engine grew to become our secret weapon for effectivity, from automated updates of WordPress plugins to superior options like:
- Genesis Pro offering superior developer instruments, comparable to Genesis Blocks Professional and Genesis Customized Blocks Professional, enabling the speedy creation of customized content material blocks and themes for tailor-made shopper options
- Smart Plugin Manager routinely managing plugin and theme updates, making certain websites stay safe and purposeful with out guide intervention, and reverts modifications if points are detected
- Global Edge Security making certain enterprise-grade safety with a managed Net Software Firewall (WAF) and superior DDoS mitigation, defending websites from frequent vulnerabilities and assaults
Such instruments considerably decreased the time spent on upkeep duties, permitting us to focus extra on strategic initiatives and shopper development.
Constructed-in efficiency boosts:
Enterprise-level options that guarantee quicker, extra dependable web sites for our purchasers.
- cdn-work/” goal=”_blank” rel=”noreferrer noopener”>Content material supply community (CDN) distributing website content material throughout international servers, lowering latency and enhancing load instances for customers worldwide
- Automated backups, offering every day and on-demand backups, making certain information is securely saved and might be shortly restored in case of points, enhancing website reliability
- Staging environments, permitting for testing modifications in a protected setting earlier than deploying to manufacturing, minimizing the danger of website disruptions and making certain seamless updates
These options collectively contribute to delivering high-performing, safe, and reliable web sites for our purchasers.
How did it work in the long term?
The outcomes of our swap to WP Engine spoke for themselves. Right here’s what we gained:
- Streamlined workflow: With one dashboard, we saved hours each week.
- Improved shopper search engine marketing: Sooner websites translated to larger search rankings and a 20% enhance in eommerce.
- Price financial savings: Consolidation minimize internet hosting prices by 15%, liberating us to onboard three new purchasers.
- Happier purchasers: One shopper known as their new website ‘probably the most secure it’s ever been.’ That’s the sort of belief we intention for.
Dependable, scalable internet hosting fostered stronger shopper relationships. With decreased downtime and constant efficiency, purchasers had extra confidence in our capacity to ship.
Scalable internet hosting classes realized from our WP Engine expertise
Our journey wasn’t with out hiccups. Right here’s what we’d do in another way and what you may be taught from us:
- Begin small: Migrating all purchasers concurrently was bold (and annoying). A phased method would’ve been smoother.
- Leverage assist: WP Engine’s 24/7 assist was a lifesaver—as soon as we remembered to make use of it. Don’t hesitate to ask for assist early.
- Totally make the most of instruments: WP Engine’s instruments, like Performance Insights, are gold. Don’t wait months to dig in.
Professional Tip: For businesses evaluating internet hosting options, contemplate platforms that align along with your long-term development aims. Efficiency metrics are vital, however scalability and assist are equally crucial.
The broader impression on our company
The swap to WP Engine didn’t simply resolve our rapid challenges; it additionally reworked our enterprise mannequin. Right here’s how:
Improved group productiveness
With a centralized internet hosting answer, our group was free to give attention to core competencies like technique and inventive growth. The time saved on administrative duties translated into extra revolutionary shopper options.
Enhanced shopper choices
The sturdy options of WP Engine enabled us to broaden our service portfolio. From superior safety measures to efficiency optimization, we may provide purchasers a complete package deal that meets their evolving wants.
Unified reporting and analytics
One surprising advantage of consolidating all shopper web sites onto WP Engine was the flexibility to unify reporting and analytics. With all websites managed underneath one platform, we may simply monitor efficiency metrics throughout our total shopper portfolio. This gave us a transparent image of traits, bottlenecks, and successes, permitting us to make data-driven choices shortly.
Aggressive benefit
In a crowded market, the flexibility to ship dependable, high-performing web sites grew to become a key differentiator. Purchasers seen us as a strategic associate able to driving measurable outcomes.
The takeaway: scalable internet hosting issues
Switching to WP Engine was greater than a internet hosting choice; it was a strategic transfer that redefined how we function as an company. The streamlined workflows, improved shopper outcomes, and price efficiencies set the stage for scalable development.Learn extra about working with DEMA Advertising here, and visit WP Engine to be taught extra about our Company Accomplice Program and our trade main internet hosting platform for WordPress.
Mariana Krasteva
