Journey firm Tui has launched a brand new marketing campaign designed to showcase the wide selection of vacation experiences on provide and highlight the methods through which holidays are packaged otherwise.
‘Packed otherwise’, devised by Leo Burnett UK, sees the return of Tui’s model mascot ‘Glad Bag’, alongside some new characters. The marketing campaign, which spans TVC, social, OOH, radio and digital show, is focused on the journey firm’s heartland viewers and bundle vacation followers.
The marketing campaign centres round three 30-second movies that includes ‘Glad Bag’ and new characters, who showcase the advantages of Tui’s bundle holidays.
The animated ‘Glad Bag’ and supporting forged of quirky British luggage come to life by means of in-camera puppetry, crafted by puppet makers Arch Mannequin Studios. Shot on location at Tui’s Sensatori Coral Sea resort in Sharm El Sheikh, Egypt, the marketing campaign encourages audiences to pattern the big selection of experiences and surroundings {that a} Tui vacation provides.
In ‘Tui Rooms’, the speaking luggage playfully evaluate luxurious touches of their holidays together with swim-up suites, non-public Jacuzzis and pillow menus, whereas the second movie ‘Baggage’ highlights the good thing about Tui’s customary 20-kilogram baggage allowance for bundle holidays with Tui flights. Focused at dad and mom who need to chill out and unwind, the third movie ‘Youngsters Golf equipment’ exhibits the speaking luggage calling consideration to the wide selection of kids’s actions on provide at Tui youngsters golf equipment.
Throughout social, a spread of content material on Meta and TikTok will showcase ‘Glad Bag’ as the last word journey influencer.
The marketing campaign was a cross-agency collaboration with artistic duties dealt with by Leo Burnett UK, media dealt with by Essence Media Com, manufacturing by Unit 9 and put up home by Harbor.
Tui UK and Eire’s director of brand name and content material Sara Ali stated: “Glad Bag was a success after we first launched him final 12 months and the added animation, we’ve injected within the newest work provides extra life and humour to land key messages in a resonant and memorable approach.
“Our luggage deliver to life among the many causes to guide a Tui bundle vacation, from our distinctive idea resorts – for adults solely and for households, beneficiant baggage allowance and authorized youngsters golf equipment. And in addition to a reminding folks why a Tui bundle is a great vacation selection, we hope our speaking baggage household will unfold some smiles too.”
Leo Burnett UK chief artistic officer Mark Elwood added: “Tui’s lovable model mascot ‘Glad Bag’ and his new mates spotlight every little thing we love about Tui holidays – from luxurious perks to household enjoyable – making every journey unforgettable.”
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