WPNC has ramped up the company’s TV artistic and supply capabilities with the appointment of a brand new group to boost its fame for distinctive DRTV, now additionally together with on-line video.
Main the group is Richie Florey, who has been promoted to manufacturing director, in a transfer that bolsters his present function at WPNC. With greater than a decade’s expertise on the company, Florey will now oversee TV manufacturing whereas persevering with to handle artistic groups and different manufacturing capabilities. He studies into WPNC founder and head of TV and video Maria Phillips.
WPNC’s TV capabilities span traditional DRTV campaigns reminiscent of charity appeals; TV for legacy fundraising initiatives, together with lottery merchandise; adverts to assist mass participation/occasions; and video for social media.
Alongside Florey and Phillips, WPNC’s TV and video group consists of a number of different skilled specialists. Amaryllis Hind is WPNC’s senior TV producer, who has labored on shoppers together with Shelter, Oxfam, The Salvation Military, Battersea, ActionAid, NCH, WaterAid, RNID and PDSA.
She ensures casting and contracts are organised easily – which means the correct advert will get to the correct station with the correct contact particulars – in addition to coping with typically tough media negotiations.
Avtar Nahar is the company’s award-winning editor. Utilizing state-of-the-art video know-how, he turns hours of uncooked footage into highly effective TV and video belongings. With 20 years’ expertise modifying TV adverts for manufacturers, he has utilized his information to DRTV throughout 16 years at WPNC.
Myles Synnott is senior designer, specialising in movement graphics, animation and VFX throughout a variety of media platforms. He blends artistic imaginative and prescient with cutting-edge AI know-how to ship revolutionary and high-quality options, to captivate and have interaction audiences.
Maria Phillips mentioned: “TV is as a lot about seamless supply as good artistic. Inventive wants sturdy manufacturing to understand ideas on time and on price range. With the growing range of video channels, from conventional TV to on-line, it’s very important to have agile manufacturing that may cowl all of the bases.
“WPNC has huge expertise and experience in each creativity and manufacturing. We’re assured the group is aware of extra about getting outcomes from TV and video campaigns than every other company.”
WPNC TV group pictured (L-R): Richie Florey, Amaryllis Hind, Maria Phillips, Myles Synnott, Avtar Nahar
Associated tales
WPNC hires Guide Dogs chief for top fundraising role
How you can thrive in 2025…with charity fundraising
WPNC revives Chameleon as charity tech specialist
Next-gen tools that even you technophobes can build
Charities embrace tech to combat cost of living crisis
Digital wallets account for 40% of charity donations
Charlie McKelvey
